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Suriya 47 Begins Filming As Jithu Madhavan Ushers in a Fresh Creative Team_我的网站

一 |     Arm在起诉书中指控移动芯片技术公司高通在未经许可的情况下使用Arm的知识产权。本案源自高通去年对创业公司Nuvia总额14亿美元的收购，后者是一家基于Arm架构的芯片设计公司。此番收购凸显出Arm与高通在技术上的相互依赖：这两家公司目前都在业已成熟的智能手机行业之外，寻找能够继续扩张业务的新市场。    The much-anticipated Suriya 47 has officially begun filming. The project was quietly launched over the weekend, with photos from the ceremony surfacing online through director Jithu Madhavan’s wife Shifina, who shared glimpses of the pooja on her Instagram story. The images offer a first look at the film’s growing ensemble, featuring Suriya, Nazriya Fahadh, Naslen, Jithu Madhavan and composer Sushin Shyam.A photo of the clapboard at the ceremony has sparked additional buzz, since it carried the name of cinematographer Unni Palode, who will be making his debut with this project. The film is produced by Zhagaram Studios, a banner widely speculated to be Suriya’s own new production house, although the makers have yet to release an official confirmation.     A New Team and a Familiar Creative Rhythm     Jithu Madhavan, who shot to prominence with the blockbuster Aavesham and first made waves with Romancham, steps into his third directorial outing with Suriya 47. Composer Sushin Shyam, known for his distinctive soundscapes in both of Jithu’s earlier films, returns once more, promising a musical identity that aligns with the filmmaker’s now signature tone.                                                                 View this post on Instagram          A post shared by Mashar Hamsa (@masharhamsa)                         The addition of Unni Palode has created curiosity within industry circles. Although this marks his first film as a primary cinematographer, Unni has worked closely with some of Malayalam cinema’s most celebrated visual artists. His experience as an associate to Shyju Khalid, Sameer Thahir and Gireesh Gangadharan has led many to expect a visually ambitious film that blends fresh artistry with a grounded, kinetic style.Reports suggest that several members of the team initially brought together for Jithu’s shelved project with Mohanlal have transitioned into Suriya 47 as well. However, the makers have not confirmed these speculations. Early reports also indicate that Suriya may be playing a police officer in this film, although his character details remain under wraps.     A Project Years in the Making and a Reunion That Almost Was     Interestingly, Suriya 47 marks a pairing that Tamil cinema has long been expecting. Suriya and Nazriya Fahadh were once set to headline Sudha Kongara’s Parasakthi, which at the time was planned as Suriya’s forty third film. The project also featured Dulquer Salmaan but was eventually shelved. Parasakthi later reemerged with a completely different cast, including Sivakarthikeyan, Ravi Mohan, Atharvaa and Sreeleela.Nazriya, who was last seen in Sookshmadarshini, is stepping back into a major acting role while continuing her involvement in production. She collaborated closely with Jithu Madhavan on Aavesham, which she produced with Fahadh Faasil under the Fahadh Faasil and Friends banner, in association with Anwar Rasheed Entertainments. Her presence in Suriya 47 adds further intrigue, bringing together a cast and crew with intersecting creative histories.Naslen, meanwhile, enters the project riding on the momentum of Lokah Chapter One Chandra. The young actor has become one of the most sought after performers of his generation, with Torpedo, Tiki Taka and Mollywood Times lined up for release.                                                                 View this post on Instagram          A post shared by All India Suriya Fans Club (@suriya_aisfc)                         For Suriya, the launch of his forty-seventh film comes at a busy moment in his career. He is awaiting the release of Karuppu, directed by RJ Balaji, with Trisha as his co-star. A release date is expected soon. The actor is also immersed in his forty sixth film with director Venky Atluri and Mamitha Baiju, which is yet to reveal its title.Suriya 47 now enters production with a blend of young energy, celebrated talent and a filmmaker who has quickly established an exciting voice in South Indian cinema. With an official announcement from the team still pending, curiosity around the project continues to grow.Also Read: Have Been a Fan of Ravi Teja’s Comic Timing: Suriya。Nuvia的第一个设计是一款用于数据中心的Arm架构芯片，但高通表示，他们希望利用同样的设计挺进其他尚未广泛采用Arm技术的新市场，例如笔记本电脑和汽车。美国投行Bernstein Research分析师斯塔西·拉斯冈（Stacy Rasgon）表示，Arm很依靠高通等客户将技术引入新的市场，因为他们“需要一个成长故事”来为明年启动的IPO吸引投资者。“如果只能讲智能手机这一个故事，表现就不会太好。”然而，Arm和高通虽然历经数月的谈判，却依然未能就高通如何使用Nuvia的技术达成一致。于是，Arm选择对簿公堂。该公司声称，他们授权给Nuvia的许可不得转让，因此要求高通销毁其通过这笔收购获得的所有知识产权。高通则认为，他们几年前与Arm自行签订的授权协议可以覆盖Nuvia的技术，因此申请法院立即判决驳回本案。

二 | 这起纠纷令外界见识到Arm授权安排的错综复杂——在某些情况下，Arm甚至会因此与客户形成直接竞争。在此过程中，Arm的一些大客户选择加大内部芯片设计比重，希望借此突出自家设备的差异化，从而对Arm的商业模式构成了挑战。Arm凭借低功耗芯片设计在移动设备领域取得了巨大成功。市场研究公司Strategy Analytics的数据显示，去年，高通成为Arm架构芯片在移动设备领域的最大销售商。据估计，智能手机、笔记本电脑和平板电脑上使用的Arm架构芯片总价值达到351亿美元，高通一家就贡献了120亿美元。

三 | 紧随其后的是苹果，这家科技巨头基于Arm架构为MacBook和iPad设计了芯片，其销售额达到110亿美元。Arm的授权费来自两种许可。一种称为技术许可，涵盖基于Arm架构的计算核心，这是电脑处理器的中央“大脑”。高通会购买Arm的Cortex核心，然后将其用于骁龙智能手机处理器。

四 | Arm的另外一种许可只能涵盖其基础的芯片架构。

五 | Nuvia获得的便是这种许可，与之类似的公司大约有十几家，他们都以Arm的架构为基础来设计自己的计算核心。Arm会与每个客户逐一谈判授权条款，而且不会对外披露授权费率，但技术授权模式下的费率通常较高，因为Arm需要投入额外的工作设计计算核心。

六 | 去年，Arm的非授权收入（签署新的许可协议时收取的预付费）增长了61%。但该公司的15.4亿美元授权收入依然占据营收的58%，同比增长20%。Strategy Analytics分析师斯拉万·康多加拉（Sravan Kundojjala）估计，高通每年出售大约3.5亿至4亿个使用Arm核心的芯片组，每一个都要向Arm支付大约80美分的费用。但如果使用Nuvia的“凤凰”核心来代替Arm的Cortex核心，就有可能节省40%至50%的许可费。高通在上月末回应该诉讼时表示，他们可以借助Nuvia的技术与Arm直接竞争，还可以与其他使用Arm专利以及使用英特尔x86芯片架构的公司竞争。高通还表示，他们预计将会在至关重要的智能手机市场使用Nuvia的核心，而这恰恰是Arm现有业务中最大的一块。通过控制更多芯片设计流程来为自家产品营造更多优势的企业并非只有高通一家。苹果也在基于Arm的架构许可开发自己的计算核心，他们早在两年前就凭借首批M1芯片给整个科技行业带来了惊喜。英伟达也是Arm的另外一个大客户，当该公司在2020年洽购Arm时，就同意支付7.5亿美元获得Arm技术的广泛授权。该交易中包含了架构许可，但英伟达最近表示，他们选择在最新的数据中心芯片中使用Arm的Neoverse核心。拉斯冈表示，随着顶尖芯片公司纷纷投入更多资源，基于架构许可模式开发自己的计算核心，“Arm通过一些客户获得的授权费似乎会降低。他们可能会有许多客户转向专利费模式，但这种模式的价值要大打折扣。”市场研究公司TECHnalysis Research分析师鲍勃·奥多尼尔（Bob O'Donnell）补充道，此番转变可能迫使市场重新思考Arm的知识产权收费模式。“有人认为，Arm以往收费不够高，所以应当上调架构授权费。康多加拉则表示，由于Arm的客户高度集中，大约五分之一的客户贡献了80%的授权费，导致该公司的营收面临更大的压力。

七 | 不过，在IPO之前因为重要的知识产权问题对簿公堂的情况并不鲜见。雅虎就曾在谷歌2004年IPO前起诉后者侵犯其拥有的一项搜索广告专利。

八 | 双方最终达成和解。对Arm来说，目前的压力在于如何向潜在投资者证明，他们如何能在展望新增长阶段的同时，维持不错的授权费率。

九 |

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